In the Spotlight: Seth Socolow of the SF AppShow

This past weekend I participated in Karen Robertson’s “How to Create and Market Your App” event in San Francisco via Skype.  Gotta love technology!  I was part of the Workshop Event Panel as Karen wanted to showcase authors/developers who self-published as well as authors who are traditionally published.  It was a great event and I had a chance to speak to Seth Socolow, Executive Producer of the AppShow who was the moderator of the Author Panel.  His company provides a way for developers to showcase their newly released app – whether it be a game, storybook or educational app.  There are many ways to get the word out there about your app – and I explained during the event that having a successful product is one part creating a GOOD app and two parts marketing.  The AppShow is one way  to showcase it in front of a large audience!  I had a chance to speak to Seth about his company and his reasons for starting the AppShow.
 
Tell us why you started the AppShow?  I saw tremendous creativity and hard work going into creating mobile apps with no venue to showcase the finished products.  When an author releases a new book s/he goes on book tour, when a studio releases a new movie the actors go on the talk show circuit, and when a band releases a new album they go on tour.  I felt the same sort of opportunity was needed for app developers to get the word out about their apps.
 
What is your hope for organizing these events and showcasing specific apps?  Apps are incrementally changing my life.  I use one for my mobile banking, several to entertain my daughter, one to sign contracts, one to check flight status, another to get a ride when I can’t find a taxi.  I want to help get the word out about all these great new ways to make things easier, more convenient, and fun through mobile apps.
 
What are some pointers you would recommend for new and established authors/developers with an app.  Make sure you build social sharing and other marketing hooks directly into your app and always measure what’s working.  Keep testing different ways of generating downloads of your app.  Be persistent-  keep updating and promoting your app.
 
Any news you want to share with us?  This is the 3 Year Anniversary and 15th Edition of the AppShow.  This will be our 10th SF AppShow.  In addition, we’ve had 3 LA AppShows, 1 Chicago AppShow, and 1 Las Vegas AppShow during CES 2010.  Companies such as Uber & Waze launched at the SF AppShow.  Soundhound came to the SF AppShow in January 2010 with 100,000 downloads.  They now have over 100 Million.  Chomp presented at the SF AppShow in 2010 and was later acquired by Apple.  Navigon presented at the very first SF AppShow in November 2009 and was later acquired by Garmin.  Inedible Software and Big Words were also at the first SF AppShow and were acquired by MEDL Mobile and Chaotic Moon, respectively.
 
Thank you Seth for your time.  They are having an event next week in San Francisco if you happen to be in the area! 
 Go to their site to learn more: www.sfappshow.com

Trackbacks

  1. […] In the Spotlight: Seth Socolow of the SF AppShow: Melissa Northway interviews Seth Socolow, Executive Producer of the SF AppShow, whose company provides a way for developers to showcase their newly released app – whether it be a game, storybook or educational app. melissanorthway.com […]

Speak Your Mind

*