In the Spotlight with The iMums

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I can still remember the first time I corresponded with Amanda of The iMums which was called The iMum back then!  She and I were writing back and forth about her new site and her review of Penelope.  Since that time she and her crew of moms have grown The iMums into one of the most popular app review sites out there!  Their website is a great resource if you want to learn more about an app since they have most likely reviewed it!  They offer tons of giveaways and currently are providing another iPad Mini Giveaway so make sure to enter!  I had a chance to speak to them about their site and what changes they are seen in the app industry overall these past few years.

Tell us how The iMums started:

The iMums  Amanda, Alison, Mary and Grace are four mothers from different parts of the world dedicated to educating parents about the best digital stories, educational apps, fun games and technology products available for their children. We also offer the latest news in apps for kids, interesting articles, developer interviews, free apps and regular giveaways!

Founded in August 2011, the four iMums have 11 kids among them ranging in age from 1 to 17 and bring a global perspective to their app reviews with the original iMum Amanda being from Australia, Alison is in America, Grace is from Singapore and Mary is from the UK but is currently living in America.

What changes have you seen in the industry over the past year or so.

We are seeing lots of great quality kids apps as well as new apps coming into the market. A trend that we have started to see is the use of in-app purchases for children’s apps. We all keep that feature turned off on our devices, but encourage developers to consider childproofing the app.

What are the main factors you look for in a quality app?

– something that will engage our testers
– good quality material that can be played with multiple times
– educational as well as fun value
– ability to have creative play within the app.
– Enjoyment in using the app for our testers and wanting to use it over and over again
 

Any news you want to share with Penelope’s mates?

The iMums finished of 2012 by giving away 12 iPad minis, and it was so popular that we will be doing another iPad mini giveaway really soon. We have lots of new app and product reviews coming, and an exciting new feature Free Fridays. Every Friday we feature all the best FREE and sale apps and will have promo codes drops on our dedicated promocode page every Friday.

To read more about The iMums go to: www.theimums.com

You can find them on Facebook: http://www.facebook.com/TheiMum

And they are offering an iPad Mini Giveaway!  Make sure to enter here: http://www.theimum.com/2013/01/the-imums-go-mini/.

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