PicPocket Books was founded in 2009 as one of the early entrants into the children’s book app market on Apple’s iTunes. I started the company to offer parents and their kids an educational, engaging and valuable alternative to flashy, and sometimes violent, fast-paced video games, or repetitive videos. PicPocket Books has gained local and national recognition from media appearances on Fox 5 News TV, the Washington Post, Inc. Magazine, and was one of the first 14 companies selected by Kimberley Clark as a “Huggies ® MomInspired” company. I was also named one of the top 50 Mompreneurs of 2011 for my work in establishing and growing PicPocket Books.
My starting point was really a convergence of a couple of things. Like many users and developers, I was intrigued with the possibilities of the smartphone touchscreen and the relatively user-friendly SDK for iOS. My husband is an entrepreneur himself who had recently sold his software development firm, so I was used to the idea of building a business rather than working at a salaried 9-5 job. Also, he could offer significant help in building the custom platform we use to produce and publish our apps. When I founded PicPocket Books, it was still pretty early on in the beginnings of the iTunes App Store, so that was helpful. It has since become many times more competitive out there!
What are some of the changes you have seen in the industry over the past couple years?
Tell us more about the Apps with Curriculum program you offer with some of your storybook apps.
Any news you want to share with Penelope’s mates?
We are currently working on a bunch of new titles, including a new one in the works by Melissa Northway. I’ll just give you the teaser that this Spring, you can expect lots of wild animals, circus animals and zoo animals in our new releases. PicPocket Books will also be releasing two apps that are re NOT book apps. One is a game for all ages – kids and adults – that combines images and words to solve puzzles. The other app is an educational exploration of soundscapes using the floral and fauna of the Costa Rican rainforest, the icy Glacier Bay, and more.
Thanks so much Lynette for your time. Obviously we are big fans of PicPocket Books and love that the storybook apps they provide are stories filled with simple animation and sound effects that allow children to use their imagination as opposed to an app that does all the work!
Make sure to stop by our Facebook Party we are hosting alongside Lynette of PicPocket Books and Cyndie Sebourn of Sascyn Publishing at our Apps with Curriculim Party on February 25th at 5-7pm PST.
Here is the link to the party information: http://dandelionmoms.com/2013/02/apps-with-curriculum-facebook-party/
To read more about PicPocket Books and see their vast library of wonderful storybook apps go to: www.picpocketbooks.com